Your listing is perfectly translated, but it does not speak to a single foreign buyer.

We adapt it to each market you target: British, Dutch, German… Your buyers find what they are looking for, call you instead of moving on to the next listing, and you sell without waiting for a price cut to do the work.

Markets covered AmericanBritishDanishDutchFinnishFrenchGermanIrishItalianSpanishSwedish

An audit photo plan on a smartphone: four photos kept and two dropped, each with its cultural reason.
“Fully renovated village house.” Before the floor area, a Dutch buyer checks whether fibre reaches the house. Your listing does not say.

One real case, line by line

A flat for sale in Spain, listed in English, read for a Danish buyer. The copy below comes from a real audit.

Danish buyer

Published copy

Attic apartment with a lot of character in the center of the old quarter of [...]. This apartment has the essence and charm of old houses, with a special atmosphere, which [...] make it a very cozy place.

Rewritten for this market

Bright attic apartment with private terrace in [...] old town, 147 m², 3 bedrooms. Second-floor attic in the historic center. Private terrace, communal roof terrace, and full sun exposure. Energy certificate G, annual heating cost estimate available on request.

Cultural reason

“Janteloven” (you do not set yourself above others): a seller who gets excited makes a Danish buyer wary. Floor area, the energy certificate and the heating cost take the place of the adjectives.

The listing stays in English, its language of publication. What changes is the arguments and their order.

Your first audit, in three steps

1

Paste your listing's URL

Nothing to retype: the tool reads the page exactly as it already exists online.

2

Choose the target buyer's nationality

12 markets covered. The whole report, from the diagnosis to the sales brief, is calibrated for that nationality.

3

Get a ready-to-use audit

Scored diagnosis, rewritten copy, photo plan, sales brief and technical data, to read online and export as a PDF.

A complete audit, market by market

You see what is holding the listing back

Scored diagnosis

An overall score and a breakdown by criterion, built the way a buyer would see your listing for the first time.

Your listing speaks to the buyer you are targeting

Cultural rewrite

The listing stays in its language of publication; the wording and arguments are tuned for a buyer of the target nationality. The diagnosis and advice are written in your agency's language.

Your photos stop raising doubts

Photo plan

Which photos to feature, in what order, and which to drop so as not to lose the buyer's trust.

You know what to say at the viewing

Sales brief

The arguments that actually convince, nationality by nationality, ready to use during a viewing or a negotiation.

Your webmaster only has to copy

Technical data

JSON-LD, Open Graph, alt attributes: the technical sheet to hand straight to your webmaster.

You have a document to show the seller

PDF report

The whole audit exported into a single document, ready to share with your agency or your selling client.

A preview of what you receive

Nothing to retype, nothing to format: everything is ready to use.

  • The optimised listing, to paste as-is onto your portal.
  • The sales brief, ready for the viewing and the negotiation.
  • The technical optimisation (tags, structured data), sent straight to your webmaster if you want it.
  • Everything copies and pastes online, field by field, from the audit interface into your agency's CMS. A single PDF stays available for the archive or the seller.

You save time and gain efficiency: your international sales are ready to grow.

Offer your sellers what your competitors cannot: foreign buyers

With listings adapted to each market you target, you present every property to British, Dutch or German buyers in terms that make sense in their culture. It gives you one more argument to win the seller's mandate, and a better chance of selling once it is signed.

Published by BNM Consulting

Built for agencies selling internationally

Frequently asked questions

Is the text generated automatically?

A language model writes the text. It does not start from nothing: every market has its own reference file, built on the three standard frameworks of national culture (Hofstede, Hall, Lewis), on the country's own work in sociology and marketing, and on observed purchasing habits. You read it and you decide: nothing is published on your behalf.

How long does an audit take?

A few minutes. The tool reads the published page, produces the diagnosis, the rewrite, the photo plan and the sales brief, then tells you when it is ready.

Is my listing changed on my portal?

No. The tool reads your page online and never touches it. You get copy to paste, which you publish yourself if you want to.

What language is the report written in?

The rewritten listing stays in its language of publication. The diagnosis, the advice and the sales brief are written in French, English, Spanish or Catalan, whichever your agency works in.

Ready to see your listing differently?

Write to us with the link to your listing: we will review your request and get back to you.

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Cultural Real Estate Audit

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